ONLY TRADE SHOW AND CONFERENCE FOR PRIVATE LABEL IN LATIN AMERICA WHERE MANUFACTURARS MEET RETAILERS AND INDUSTRY
Together with the sixth edition of the Brazilian Private Label Conference, the fair Private Label takes place in Sao Paulo.
It is the only event in Latin America focused on the private label industry to help manufacturers and producers from all over the world meet retailers from Brazil and other countries from Latin America and create the opportunity to develop long lasting partnerships. Buyers from among others all major supermarkets, drug chains, wholesalers, confection chains and producers from important industrial brands participate as visitors at this event.
With this exhibition and conference our main goal is to offer a platform where suppliers and buyers can meet and create bases for a long lasting cooperation.
Private label is one of the main trends of the new global market in the retail area and is now growing quickly in Brazil and Latin America as well. The mechanism is simple: retailers create the brand and private label companies manufacture their products. This manufacturing process is quite common in brand clothes, accessories, food, electronics and even in the segment of credit cards. It gives the owner of the brand the possibility to have a good quality product without the worry about the manufacturing process.
The event Private Label is the only event in Latin America focused on this segment of the industry and offers manufacturers and retailers the possibility to meet and to develop partnerships. The objective of the event is that manufacturers from all over the world meet with all major supermarkets, drug chains, wholesalers, confection chains and important industrial brands from countries in Latin America.
In parallel to the trade fair, the event will have a conference program which is organized by the Brazilian association of Private Label, ABMAPRO. The objective of the conference is to stimulate the dialogue between market specialists, exhibitors and the visitors of the event and discuss actual themes and challenges of the private label concept, like: Civil Rights and liabilities, Marketing Mix and Strategy of retailers, Packaging & Design, Trends in Consumer Behavior, and some cases of success and failure.
Also the event will have workshops where exhibitors will have an active role and technical visits to retailers and production plants in the area of São Paulo.